Snoop Dogg to debut a metaverse concert in The Sandbox

Snoop Dogg to debut a metaverse concert in The Sandbox
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Snoop Dogg to debut a metaverse concert in The Sandbox

Snoop Dogg will perform in The Sandbox, marking his first concert on metaverse.


Snoop Dogg to debut a metaverse concert in The Sandbox

Snoop Dogg will have a metaverse concert in The Sandbox, according to The Sandbox and Animoca Brands on Thursday. 

Several artists, like Steve Aoki and Masked Wolf, had concerts in both The Sandbox and Decentraland. 

Well, tech-savvy people have massively enjoyed the concerts by just staying in their homes. 

By just wearing a VR headset and attending the concert alone, attendees are able to interact with others in the concert via sharing virtual space and live chats. 

Snoop Dogg as a metaverse artist

Aside from joining other artists in producing a virtual concert, the famous American rapper released the official music video of his song ‘House I Built’.

The song appears on his latest album BODR, and Death Row Records dropped the song in February. Dogg also mentioned The Sandbox several times in his song.

The ‘House I Built’ track draws a parallel between how I’ve constructed my life and career and how I’m building out my Snoopverse virtual world in The Sandbox,” the rapper said in a statement. 

“Whether in the Metaverse or the universe, it’s about keeping it real, being yourself, and making the most of every opportunity,” he added.

The Sandbox as a new entertainment platform

Moreover, The Sandbox CEO Arthur Madrid made a statement about making The Sandbox a new entertainment platform. 

“We are building a new entertainment platform where artists, talents of all kinds, and brands can access a new generation of consumers that own and collect digital properties like LAND and digital memorabilia moments.”

“Today in The Sandbox, Snoop Dogg is building the Snoopverse, a place where his avatar can perform exclusive concerts only accessible to his fans,” Madrid said. 

“Snoop’s new, first-of-its-kind, Metaverse music video ‘House I Built’ provides a tangible example today but there is more coming very soon.”

By Marielle Petere Wozinga Staff

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