BUSINESS | OCT 28, 2021 | WOZINGA NEWS
Photoshop to launch ‘Prepare as NFT’ option and other crypto-related updates
- During its ongoing MAX conference, Adobe announced several crypto-related updates.
- Artists will be able to import their cryptocurrency wallet addresses into the Photoshop desktop app and the Behance website.
- Adobe will also collaborate with the NFT marketplace to make it easier to authenticate digital art.
By Elah Mae Ariate Wozinga Staff
Adobe has announced that they will add a “prepare as NFT” option to Photoshop.
Users will also be able to add cryptocurrency wallet addresses to the software, also the portfolio website Behance.
According to the report, Adobe appears to be getting in on the NFT craze by announcing several updates.
Adobe announced at the company’s annual MAX conference on October 26, along with several other updates that will cater to what appears to be a new era for digital artists.
More crypto-related updates of Photoshop
Among the most important crypto-related updates is the addition of the ability for artists to connect crypto wallets to Adobe’s Behance website.
Furthermore, it is committed to supporting a variety of blockchains, including polygon, Solana, Tezos, and Flow.
In terms of NFTs, which Adobe stands to benefit greatly from as the developer of such ubiquitous software. The company will collaborate with some of the market’s most popular NFT marketplaces. OpenSea, Rarible, SuperRare, and KnowOrigin are all on the list. Also, these will display metadata from Adobe’s “Content Authenticity Initiative.”
The goal of the Content Authenticity Initiative is to “address misinformation through digital content provenance.” Its members include media and technology companies, non-governmental organizations, academics, and others. Overall, the goal is to “promote the adoption of an open industry standard for content authenticity and provenance.”
The company also announced an additional feature called Content Credentials. It provides further proof of ownership of an asset as you add and crypto wallet addresses. These will also be viewed on Behance.
NFT sector firmly entrenched in personal and professional lives
Content Credentials, a new feature announced by the company. It provides additional proof of ownership of an asset as you add and crypto wallet addresses. These will be available to view on Behance as well.
While individuals can own rare art and potentially see its value rise, businesses can use it to increase brand visibility and engagement. Coca-Cola, Reebok, Sotheby’s, Christie’s, and many other companies have all entered the market with great success.
Because of the popularity of NFTs, institutional investors have also entered the market, according to research firm Global Data. Institutional investors may be focusing on better commercializing their patents. However, some crypto executives have warned that a regulatory crackdown may be on the way.