Messi inks a $20M deal with a crypto firm, AS Monaco to develop NFTs

Messi inks a $20M deal with a crypto firm, AS Monaco to develop NFTs
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Messi inks a $20M deal with a crypto firm, AS Monaco to develop NFTs

Tom Brady, LeBron James, Lionel Messi, are among the athletes entering the crypto ecosystem or NFT space.


Messi inks a $20M deal with a crypto firm, AS Monaco to develop NFTs

Lionel Messi has signed a $20 million deal with cryptocurrency company Socios to promote fan tokens, according to Reuters today.

“Fans deserve to be recognized for their support,” Messi stated. “They deserve opportunities to influence the teams they love.”

In addition, AS Monaco Football Club has partnered with Capital Block to develop non-fungible tokens, according to the press release on Tuesday. 

Capital Block CEO Tim Mangnall stated, “This is a first for French football since AS Monaco will be the first club to work with an NFT consultancy, which will enable the Monegasque club to acquire an inside knowledge of the NFT market and thus create a successful and sustainable offering.”

Lionel Messi embracing fan tokens

“ exists to enhance the fan experience, to enable fans to be more,” Messi added. “I’m proud to join’s mission to create a more connected and rewarding future for fans around the world.”

The number of athletes and celebrities entering the crypto ecosystem or NFT space is rising. Among them are Tom Brady and LeBron James. 

In November 2021, Wozinga reported that French football star Paul Pogba entered the NFT sector. 

Manchester United and Pogba collaborated with the Ethereum-based CryptoDragons Metaverse. CryptoDragons, a project focusing on collectible NFT dragons, gained popularity among NFT fans. 

“I’m thrilled to announce that I’m cooperating with a wonderful project called CryptoDragons,” Pogba said. It was his first time receiving NFTs, and it was a significant deal for him.

AS Monaco venturing into the NFT market

Speaking of AS Monaco, the club won eight Ligue 1 titles. It was runners-up in the 2004 Champions League final. Meanwhile, it is seventh in the league.

As for fan tokens, these are forms of finite digital assets minted in limited numbers with ownership recorded in a secure ledger on the blockchain. 

Fan tokens will permit holders to partially vote for the club’s decisions, such as songs played during matches and images used on social media. 

However, supporters have different opinions regarding the topic. Some express appreciation for the club’s initiative. 

Others see tokens as superficial participation that adds to the growing costs of following their teams.

By Marielle Petere Wozinga Staff

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