McLaren Racing launches NFT Platform to allow fans buy Exclusive Digital Collectibles

McLaren Racing launches NFT Platform to allow fans buy Exclusive Digital Collectibles

ENTERTAINMENT | OCT 22, 2021 | WOZINGA NEWS

McLaren Racing launches NFT Platform to allow fans buy Exclusive Digital Collectibles

  • McLaren Racing, a well-known British racing team and the world’s second-oldest active Formula One team, has launched a platform where fans and collectors can buy these digital collectibles or non-fungible tokens (NFTs).

By Elah Mae Ariate Wozinga Staff

McLaren Racing launches NFT Platform

McLaren Racing Collective is the name of the platform. It will be a stop for future chances to own a piece of exclusive McLaren Racing collectibles.

The first drop will allow fans and NFT collectors to purchase various components of the MCL35M 2021 Formula 1 race car, which was built from an official CAD generated by McLaren Racing.

McLaren Racing Collective

The first 5,000 fans who sign up for the collective’s platform will receive the first digital component for free, according to the report. Following that, fans can buy one or more components as they become available. The goal of collecting all 22 to complete the digital MCL35M race car. In addition, the company will release the collectibles in five stages, starting on October 24 with the first four components.

Tezos is the foundation of the McLaren Racing Collective. It is a blockchain that is said to be energy-efficient and is also McLaren’s Official Technical Partner.

The two companies are facilitating the creation of limited-edition digital assets so that fans can own a piece of the team.

NFTs built on the energy efficient Tezos blockchain

The first person to complete a fully digital MCL35M will receive a VIP trip to a Formula 1 race in 2022. The team sees the platform as a long-term fan engagement strategy, so this will be the first of several campaigns.

“We are happy to announce the launch of McLaren Racing Collective. It will also allow us to engage our fans in an exciting new space.”

“Through NFTs built on the energy-efficient Tezos blockchain, we are creating new ways to evolve our fan experience.”

In addition, a bespoke McLaren Racing digital collectable marketplace gives people a brand new way to connect with our team.” Lindsey Eckhouse said, McLaren Racing’s Director of Licensing, eCommerce, and eSports, in a statement about the launch.

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