K-dramas gear up to enter The Sandbox metaverse

K-dramas gear up to enter The Sandbox metaverse
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ENTERTAINMENT

K-dramas gear up to enter The Sandbox metaverse

The Sandbox collaborated with Studio Dragon to build a K-drama playground.

05/20/2022

K-dramas gears up to enter the metaverse.

Korean drama production company, Studio Dragon, has partnered with The Sandbox, a metaverse platform, to create a K-drama playground on the LAND. 

 

The Sandbox recently announced the collaboration project, a K-drama playground based on Studio Dragon’s intellectual property. 

 

Well, the project aims to present relatable drama content in the metaverse that would let fans gain virtual K-content experiences. 

Korean entertainment ventures in the metaverse

The Korean entertainment industry is getting hype in the virtual world. Last year, K-pop entertainment companies such as HYBE, Cube, JYP, and SM jumped into the metaverse with NFT projects. 

 

Still, it is surprising that the global hits K-drama studio is gearing up to venture into the digital space. Studio Dragon, founded in 2016, is a South Korean production company. 

 

The studio is behind the top-tier Korean dramas like Sweet Home, Kingdom: Ashin of the North, Hotel del Luna, Hometown Cha-Cha-Cha, and Crash Landing on You.

 

“Studio Dragon will mint avatar accessories and game item NFTs using the globally popular drama Ips,” the release added. Moreover, the studio is not a newbie in the space. 

 

According to the release, it “has launched ‘Digital Goods’ based on NFT using the content from Vincenzo, Mine, and Hotel del Luna since last year.”

K-dramas joins K-verse

“We are very pleased about this partnership with Studio Dragon, which brings K-drama phenomenon worldwide with captive drama slots,” Director of The Sandbox Korea Cindy Lee commented. 

 

“K-content fans can experience various content in The Sandbox,” Lee added.

 

Also, Studio Dragon Director of Content IP Department Bong-ryul Ryu expressed that they look forward to the project as it involves the establishment of K-verse. 

 

 “We hope this partnership could provide K-drama fans around the globe with opportunities to enjoy our various content,” Ryu expressed.

By Marielle Petere Wozinga Staff

Do you like the idea of having a K-drama playground in the metaverse?

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