HB Antwerp launches first diamond brand ‘Signum’ in Metaverse

HB Antwerp launches first diamond brand ‘Signum’ in Metaverse

LIFESTYLE | DEC 19, 2021 | WOZINGA NEWS

HB Antwerp launches first diamond brand 'Signum' in Metaverse

  • Signum has collaborated with Next Decade to develop an inaugural product drop of diamond-inspired NFTs.

By Marielle Petere Wozinga Staff

HB Antwerp launches first diamond brand 'Signum' in Metaverse

HB Antwerp announced today the release of Signum, a new luxury brand in the Metaverse. 

HB Antwerp is an entrepreneurial diamond start-up based in Antwerp, Belgium. It implements innovative methodology in designing diamonds.

The company is also technology-driven that enhances transparency. It claims authenticity in every stage of its value chain through blockchain’s uniqueness and traceability.

HG Antwerp’s diamond brand in Metaverse

Signum has a distinctive business model while utilizing the advantages of blockchain technology. The new diamond brand links physical and virtual diamond ownership. 

Meanwhile, the luxury brand allows consumers to cultivate diamond co-creation while showcasing their self and experiences. Shai de Toledo, HB Antwerp Co-founder, made a statement about the launch of the Signum.

“With Signum, we created a new diamond brand for consumers of the future, marrying a product steeped in tradition with a non-traditional approach,”  de Toledo said. “We view diamonds as art, created in nature, shaped by creativity and innovation.” 

“Signum is an experiential diamond brand aimed at a new generation of luxury consumers who value self-expression, transparency, and sustainability,”  the press release stated. 

Signum and Next Decade’s partnership

The diamond brand has partnered with Next Decade to develop an inaugural product drop of diamond-inspired NFTs. Next Decade Founder Alexandre Frih commented regarding the partnership.

“People are going to consume more and more digital products in the coming days, and Signum is one of the pioneer luxury brands innovating in this space, the Metaverse,” Frih pointed out. 

In this regard, HB and Next Decade’s collaboration reveals BunslandxSignum’s collection of 12 “metarough” diamonds as non-fungible tokens.  Frih expressed, “With BunsLand, we are proud to enable Signum to enter successfully into this digital era.”

“Through the first-edition BunsLandxSignum NFTs, we are offering open-access investment opportunities in rough diamonds as we enter a new era in luxury goods,” de Toledo also commented. 

“Each represents a specific rough diamond and reflects the stone’s unique composition and future potential for transformation into multiple ‘metapolished’ diamonds,” according to the statement.

Do you like the idea of launching luxury brand in Metaverse?

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