Crypto.com has announced partnership deal with a major sport UFC

Crypto.com has announced partnership deal with a major sport UFC

ENTERTAINMENT | July 8, 2021 | WOZINGA NEWS

Crypto.com has announced partnership deal with a major sport UFC

  • Crypto.com has been appointed as the official fight kit partner of the Ultimate Fighting Championship (UFC) based on the report. Beginning on Saturday at UFC 246 in Las Vegas, which will feature Dustin Poirier vs Conor McGregor for the third time.
  • The partnership will make Crypto.com branding visible to over 625 million people.

By Elah Mae Ariate Wozinga Journalist

crypto and UFC

UFC and Crypto.com long-term collaboration will aim to connect more mainstream consumers with the crypto market. Crypto.com named the UFC’s first global official fight kit partner. As a result of the collaboration, the crypto company will place its branding on UFC fight kits, which are worn by UFC athletes during competition.

Official cryptocurrency platform partner of the UFC

The partnership, according to the Yahoo Finance, will make Crypto.com branding visible to over 625 million people. Also, over 150 million social media followers, including the 900 million TV households in 175 countries that have access to UFC broadcasts.

As a result of the collaboration, crypto.com becomes the UFC’s first official cryptocurrency platform partner. Essentially, the company is creating a new sponsorship category.

UFC President Dana White commented on the collaboration, saying, “This is a partnership between two companies that are the best at what they do.” “No company has done more to increase the popularity of combat sports than UFC, and we are now one of the world’s largest sports brands. We can help Crypto.com reach more people all over the world by leveraging the power of our brand.”

“It’s a historic moment as the world’s fastest growing cryptocurrency platform joins forces with the world’s fastest growing sport. This will help to accelerate the world’s transition to cryptocurrency,” said Kris Marszalek, co-Founder and CEO of Crypto.com.

Marszalek went on to say that the collaboration is just the beginning of a long relationship between the two companies. The collaboration will provide the cryptocurrency platform with numerous branding opportunities. Visibility on linear and digital platforms, as well as visibility at Pay-Per-View events and on social media channels. Crypto.com-branded assets will make their debut this Saturday, July 10, at UFC 264: Poirier vs. McGregor 3.

Crypto.com as the MMA promotion’s official fight kit partner

Crypto.com has been appointed as the official fight kit partner of the Ultimate Fighting Championship (UFC) based on the report. Beginning on Saturday at UFC 246 in Las Vegas, which will feature Dustin Poirier vs Conor McGregor for the third time. The agreement will grant the platform’s branding rights to the fighters’ uniforms, marking the first time the UFC has sold such rights.

Crypto.com will be displayed on all fighter walkout and in-cage gear produced by the UFC”s outfitting sponsor Venum, according to the terms of the commercial agreement.

This partnership will help to accelerate the world's transition to cryptocurrency. Do you agree?

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