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LIFESTYLE

CHARLES & KEITH fashion brand joins in Metaverse Fashion Week on Decentraland

The Singaporean fashion house, C&K, has launched cryptocurrency payment on the e-commerce site.

03/22/2022

CHARLES & KEITH fashion brand joins in Metaverse Fashion Week on Decentraland

CHARLES & KEITH, a Singapore-based fashion company, will be part of the first-ever Metaverse Fashion Week on Decentraland from March 24-27, 2022. 

C&K, founded in 1996, has also launched cryptocurrency payment on the e-commerce site.

The fashion house is the pioneering Singaporean go-to label for accessories, handbags, and footwear that roll out such modes of payment on the virtual land.

MVFW organized on Decentraland

In fact, MVFW is free of charge as avatars on Decentraland. Fashion enthusiasts can roam on the metaverse grounds. 

As for C&K’s booth location, it is within a luxury marketplace with stunning Spring themed prints. The fashion house will feature “the iconic candy-colored Koa shoulder bag” and “the playful tie-up Alex sandals.

Besides, the public can enjoy the festivities until April 14. “Avatars can explore the pop-up to view the Spring 2022 campaign video and try on digital wearables akin to a physical store experience,” according to the press release.

“Guests also have the option to click through to CHARLESKEITH.COM to purchase physical products of what their avatars are wearing,” the release added.

C&K entering the metaverse

Moreover, CHARLES & KEITH “will welcome “the first 1,000 avatars to visit the booth with complimentary Koa bag and Alex sandals wearables”. 

According to the press release, there are “20 exclusive micro Koa bags” which up for grabs in the real world.

To win the limited-edition accessory, fashion lovers need to take a screenshot of their avatar at the C&K booth and post it on Twitter or Instagram. 

“This initiative marks the brand’s first foray into digital currencies and will be rolled out in Singapore, United States, Australia, Canada, Malaysia, the UK, and the EU during the initial launch phase in H1 2022.”

By Marielle Petere Wozinga Staff

[perfect_survey id="29310"]
  • bitcoinBitcoin (BTC) $ 18,886.50 1.04%
  • ethereumEthereum (ETH) $ 1,296.68 2.27%
  • tetherTether (USDT) $ 1.00 0.34%
  • usd-coinUSD Coin (USDC) $ 1.00 0.18%
  • bnbBNB (BNB) $ 272.31 2%
  • xrpXRP (XRP) $ 0.462172 5.86%
  • binance-usdBinance USD (BUSD) $ 1.00 0.17%
  • cardanoCardano (ADA) $ 0.441277 3.82%
  • solanaSolana (SOL) $ 32.40 3.52%
  • dogecoinDogecoin (DOGE) $ 0.060421 3.86%

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